Published
02/27/2026, 16:03Jimmy Donaldson (MrBeast) has acquired the mobile banking app Step through his company Beast Industries, according to The Verge. The deal, which was announced by the companies in February, marks Beast Industries' first significant foray into the financial services sector.
Here are the facts in brief. Donaldson, owner of one of the world's largest YouTube brands with an audience of approximately 466 million subscribers, has long been diversifying his business: he has a chain of virtual restaurants, the Feastables snack brand, and the upcoming mobile operator Beast Mobile. The purchase of Step opens up access to banking product infrastructure and a young audience that the creator already knows how to work with.
Step is positioned as a mobile bank for teenagers and young adults: the app offers tools for savings, credit scoring, and basic investments. According to various sources, the platform serves around 7 million users and has previously attracted investment from members of Generation Z, including influencers such as Josh Richards and Charli D'Amelio. Similar mobile banking models focus on convenience and simplicity — Monzo and Revolut are good examples of this.
