Published
12/19/2024, 10:57Wildberries analysts note a significant increase in the interest of Kyrgyz residents in online shopping. This is evidenced by statistics provided by the company.
In 2024, the platform has seen an impressive growth in a number of product categories. For example, gardening equipment showed growth of 624%, motorbike goods - by 425%, and jewellery - by 250%. Thus, it can be seen that there is a growing demand for specialised goods in the country.
Apart from niche products, more traditional categories such as clothing and accessories have also grown on the platform. Perfumes, suits, longsleeves and phone cases showed growth of 181% to 328%. This confirms the growing consumer confidence in online shopping.
Wildberries introduced new features to improve the user experience. In 2024, the company offered the ability to return items to any order pick-up point (RPO) via QR code, which simplifies the return process and makes it more flexible for shoppers. This initiative makes the service even more convenient and attractive for users.
‘Kyrgyz people's interest in online shopping continues to grow, and this confirms the increasing use of the platform to purchase various goods,’ said Ksenia Shkolnikova, director of Wildberries in Kyrgyzstan.
It is expected that online shopping will only gain popularity in the future, providing shoppers with convenience and variety of choices.
