Wildberries will launch a “Made in Kyrgyzstan” section

The Wildberries marketplace and Kyrgyz Export, an agency under the Ministry of Economy and Commerce of Kyrgyzstan, have signed a memorandum of cooperation providing for the creation of a dedicated section featuring products from Kyrgyz manufacturers.

Under the agreement, a “Made in Kyrgyzstan” tab will appear on the platform, where products from local brands will be aggregated. The section is planned to be made available to users in all eight markets where Wildberries operates.

The initiative aims to expand sales channels for Kyrgyz manufacturers through e-commerce, as well as increase their visibility beyond the country’s borders. In particular, it is expected that a dedicated section will simplify navigation for shoppers and allow products of Kyrgyz origin to stand out among the general product range.

“Supporting local producers and entrepreneurs is one of our key priorities. We see great potential in Kyrgyz businesses and are ready to create additional tools for their growth and scaling through the Wildberries platform,” noted Alexander Vorobyov, Director of Wildberries in Kyrgyzstan.

For its part, Kyrgyz Export expects that the development of online sales channels will help increase the export component of small and medium-sized businesses.