AI boosts sales conversion by up to 40% — U-BSS representative

The use of artificial intelligence, speech analytics and digital assistants enables banks to boost sales conversion by up to 40% and significantly reduce customer service times. This was stated at BIFF by Alexey Afonin, Vice-President for Development at U-BSS in Central Asia.

According to him, the market for digital banking services in Kyrgyzstan remains one of the most promising in the region. U-BSS has already implemented its first project.

Afonin noted that customer behaviour analysis is becoming a key element of modern banking platforms. Based on data regarding interactions with the bank, the system can generate personalised offers, automate communications and improve sales efficiency.

He paid particular attention to speech analytics, which enables the analysis of customers’ voice and text enquiries, the assessment of staff performance, and the automation of operator training. The platform also integrates chatbots, voice assistants and artificial intelligence tools for searching for information and preparing responses for customers.

According to the company, implementing such solutions enables the automation of up to 80% of enquiries, increases sales conversion by up to 40% and reduces the workload on contact centres.

Banks in Central Asia are actively adopting artificial intelligence technologies to improve customer service quality and optimise support costs.

U-BSS operates in the market for digital solutions for the banking sector and develops technologies for speech analytics, omnichannel communications and customer service.