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Kyrgyzstanis most often order cosmetics on marketplaces

Published

12/30/2025, 17:00

Kyrgyzstanis most often order cosmetics on marketplaces

In 2025, residents of Kyrgyzstan significantly increased their purchases on the Wildberries marketplace. The beauty category became the sales leader, with the number of goods sold increasing by 32%. Clothing came in second with a 15% increase, followed by food (+59%), health products (+63%) and books (+25%).

Niche categories showed the highest growth. Sales of vehicle batteries grew by 213%, oils and technical fluids by 156%, electric transport by 92% and auto parts by 88%. Significant growth was also recorded in the household chemicals and power tools segment.

Regional statistics confirm the expansion of consumer demand. In the Batken region, sales of products increased 6.4 times, and health products increased 5 times. In the Naryn region, demand for health products increased 23 times. This indicates a gradual change in the structure of consumption and the growth of e-commerce in the regions.

 


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